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Domestic valve companies need to create their own brands to change the status quo

by:Sino Valves     2021-02-28
In recent years, developed countries in Europe and America have moved labor-intensive valve production, especially general-purpose valves, to developing countries. They usually buy valve products that meet the standard requirements from developing countries, and then sell them to developing and developed countries. Or to sell the product back again. To be honest, in this industrial transfer from developed countries, my country's valve companies have unique development opportunities.   Nowadays, many valve companies have obtained ISO9001 quality management system certification and API certification to better serve these foreign companies. Some companies have also obtained the European Community CE safety certification. At the same time, many valve companies in my country are fully capable of producing API standard gate valves, globe valves, bellows globe valves, ball valves, butterfly valves and other products, and the product quality can fully meet the requirements of ISO5208:1993 inspection standards. As a result, the export of China's valve products is increasing year by year, and the export situation is generally good. Some valve companies also set up valve factories abroad, and others have offices abroad.   From an overall point of view, my country's valves have been exported to dozens of countries and regions such as the United States, Canada, Germany, Italy, etc., entering the world valve market, but my country's valve exports are still relatively low in the world's valve exporting countries. Although domestic valve products are flooding the world, Chinese valve companies still have no right to speak in the international valve market. The price is the final decision, and the rules are the final decision. Developed countries buy very low-end valves from our country, and then sell them to developing countries at a higher price. They both profit and buy well. However, domestic companies can only act as part-time workers.   It is understood that the contracting engineering industry in the Middle East and the Gulf region will experience a year of vigorous development again in 2013. The total amount of project contracting during the year is expected to reach 1.35 trillion US dollars, far higher than last year's 730 billion US dollars. These projects are distributed in energy, hydropower, mining, tourism, housing construction, transportation and other fields. As the world's most important oil production and export region, the Middle East is trying to increase the daily output of oil, and at the same time increasing the exploitation of oil. And investment. Kuwait’s largest northern oil and gas development project in the next few years is currently in progress; Qatar will build the world’s largest natural gas liquefaction product processing plant; the UAE plans to increase crude oil production through the construction of large-scale projects, and is expected to produce more than 3 million barrels of crude oil per day. ; Abu Dhabi National Petroleum Corporation plans to invest US$1.5 billion annually in some projects in the next 5 years, 40% of which will be used in the oil industry, etc., and the largest demand for each project is valve products. On the other hand, due to the severe destruction of oil fields and pipelines in the Middle East, Iraq and other countries, it is necessary to import oil system and pipeline valves, including API gate valves, bellows stop valves, check valves, and long-distance pipeline American standard ball valves. These are the main products of domestic valve manufacturers and our strengths. We should take the initiative to grab these items.   One is license trading. License trade is the right or technology granted by the licensor with commercial value to the authorized person, including the right to use trademarks, patent rights, proprietary technologies, etc. Due to lack of management experience, famous brands and unique technologies, domestic valve companies do not use this method much. But this is also a development direction that can encourage companies to cultivate their own brands and develop technologies with independent intellectual property rights.   The second is that exports include direct exports and indirect exports. Direct export refers to companies directly selling products on the international market. It also has two ways: one is to sell to the local market through foreign intermediaries. Second, companies set up their own sales agencies abroad to directly sell products to local customers. Indirect exports refer to companies exporting their products through domestic intermediaries. This export method is the simplest option. It does not require a full-time exporter, nor does it require a large amount of capital investment, and is flexible and less risky. But the shortcomings are also very obvious, that is, the valve factory can not directly participate in international sales activities, basically out of control of the export market, market information feedback is limited, and it is difficult to make timely adjustments to market changes.   China's valve companies can only change the role of migrant workers by going out and creating their own brands. As long as we understand the needs of the market, domestic valve companies have a great advantage in becoming the master of the international market. As long as the method is right, we can stand at the front of the market and act as the protagonist of the market.
The increasing consumption demand in key segments such as industrial valves china, industrial valves china and industrial valves china have been driving the sales of and its derivatives worldwide.
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